Marketing Library for Chiropractors |
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General
Practice
FREE MEMBERS ONLY
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Press
Release Template
Opening a new office or sponsoring a community service event are appropriate times to consider using a press release. Send your Press Release to local newspapers by all means but you may also want to send your Press Release to Chamber of Commerce members and members of other clubs and organizations. In the sample Press Release provided in this Tutorial, the special event involves sponsoring a Junior Athletic Clinic, which indicates that all school coaches should be notified as well as all youth sports team coaches. It would be perfectly appropriate to mail your press release to residents in the area to ensure that parents are aware of the event. WHERE TO GET MARKETING IDEAS Become a member of The Marketing Library for Chiropractors and attract new patients easily with professionally designed and written press releases, newsletters, newspaper ads, direct mail campaigns and much more. As a member you will have unlimited access to all the marketing strategies PLUS you will benefit from an interactive Website with built-in Email marketing. Everything you need to build a thriving chiropractic practice is included in the Library and membership is only $50 a month. Why not visit http://www.backhealth.net/library to try it out Risk Free. BASIC PRESS RELEASE ELEMENTS There are seven basic elements that every press release should have in terms of content and how it appears. · FOR IMMEDIATE RELEASE: These words appear in the upper left-hand margin, just under your letterhead. To make this heading stand out, always boldface and capitalize every letter. · Content Information: Skip a line or two after the heading and list your name, title, telephone, fax, Web address and E-mail address. · Headline Title: Skip two lines after contact information and list in boldface and centered you headline title. · Dateline: The city your press release issued from and the date your are mailing your release will begin your first sentence. · Lead Paragraph: The fist paragraph needs to grab the readers attention but also quickly impart the relevant information key to your message such as the who, what, where, when, why and how so vital to a news story. · Text: The main body of your press release should thoroughly develop your angle. · Concluding Recap: At the bottom left hand corner of your last page restate your Web address and restate one or more irresistible offers on your Web. SAMPLE PRESS RELEASE The sample Press Release below contains all the basic Press Release Elements and is written to promote a Junior Athletic Clinic.
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